MG Windsor EV: India's Fastest-Selling Budget Electric SUV with BaaS Model, Priced at ₹9.99 Lakh

April 15, 2025

MG Windsor EV Overtakes Tata Nexon EV in Sales, Sets New Record in Budget EV Segment

India’s electric vehicle (EV) market has a new frontrunner — the MG Windsor EV, launched by JSW MG Motor, has quickly emerged as the top-selling budget electric SUV in the country. Within six months of launch, over 20,000 units have been sold, positioning it as one of the fastest-growing EVs in India.

Launched at a disruptive price of ₹9.99 lakh (ex-showroom), the Windsor EV has rapidly gained traction thanks to its Battery as a Service (BaaS) offering, feature-rich design, and competitive performance.

BaaS Model: Key to Windsor EV’s Success

What truly set the Windsor EV apart from its competitors — including the long-reigning Tata Nexon EV — is MG’s Battery as a Service (BaaS) model. This strategy slashed the car’s upfront cost by separating the battery cost from the vehicle’s price.

BaaS Highlights:

• Base vehicle price: ₹9.99 lakh

• Battery rental rate: ₹3.9 per km

• Benefits: Reduced initial investment, flexible ownership, and lower maintenance concerns

This innovative approach made EV adoption more accessible, especially in emerging markets beyond metro cities.

MG Windsor EV Specifications and Performance

The MG Windsor EV doesn’t just impress with its price but also packs powerful specs and features:

• Battery: 38 kWh Lithium-ion pack

• Power Output: 100 kW

• Torque: 200 Nm

• Range: 332 km per full charge (ARAI certified)

• Top Speed: Strong performance for city and highway driving

These figures make it ideal for daily commuters looking for a reliable electric SUV with long-range capabilities.

Premium Features at a Budget Price

The Windsor EV also brings a taste of luxury to the budget segment with its premium interior and smart tech:

• Aero Lounge Seats with 135° recline for fatigue-free travel

• 15.6-inch infotainment touchscreen with smart connectivity

• Smart driving assistance features, advanced cabin comfort, and intuitive UI

According to Rakesh Sale, Sales and Marketing Director at JSW MG Motor, the Windsor EV has received positive feedback not just in metro markets, but also in tier-2 and tier-3 cities. “It’s delivering unmatched value and helping drive India’s EV adoption story,” he stated.

Final Verdict: A Game Changer in Affordable EVs

With its affordable pricing, innovative BaaS model, and feature-rich package, the MG Windsor EV has not only disrupted Tata Nexon EV’s stronghold but also set a new benchmark in India’s electric SUV segment. Whether you’re an urban commuter or a budget-conscious buyer exploring EVs, the Windsor is a top contender in 2025.