Perplexity AI in Talks With Samsung and Motorola to Integrate Virtual Assistant on Devices

April 19, 2025 . New York City — Perplexity AI is reportedly in advanced discussions with smartphone giants Samsung and Motorola to integrate its virtual assistant technology into their mobile devices. The move signals Perplexity’s growing ambition to expand its reach and compete in the increasingly competitive AI assistant space.

Motorola Partnership May Launch This Month

According to a Bloomberg report, Perplexity has already finalized a deal with Motorola, which could be officially announced on April 24 during a Motorola product event in New York City. While the specifics of the collaboration remain undisclosed, the partnership could result in Perplexity Assistant being embedded into Motorola’s upcoming smartphone lineup.

The partnership may include pre-installing the Perplexity app, integrating it with Motorola’s native software ecosystem, or offering it as a default virtual assistant for users. This integration could offer Motorola users more advanced voice interaction, real-time search capabilities, and contextual in-app support — powered by Perplexity’s AI engine.

Samsung Discussions Ongoing, Google Partnership Complicates Deal

While Motorola seems to be on board, talks with Samsung are still in early stages, sources told Bloomberg. The South Korean tech leader is reportedly weighing several options, including:

• Pre-installing the Perplexity Assistant on future Galaxy devices.

• Featuring it on the Galaxy Store as a promoted download.

• Potentially replacing or co-existing with Samsung’s existing AI options, such as Google Assistant and Bixby.

However, integrating Perplexity as the default assistant on Samsung phones could be complex. Samsung maintains a deep partnership with Google, including support for the Gemini AI assistant and Circle to Search, which debuted on the Galaxy S24 series.

Choosing to feature Perplexity as a default option might strain relations with Google, a risk Samsung must carefully consider.

What is Perplexity Assistant?

Perplexity launched its AI-powered assistant for Android in January 2025, offering users a blend of search, messaging, and task execution features. The assistant can answer questions in natural language, summarize content, generate replies, and interact with supported apps.

With voice becoming a more central mode of interaction in smartphones, Perplexity’s assistant competes with Google Gemini, Apple’s Siri, Samsung’s Bixby, and Microsoft Copilot. Integrating its services into widely distributed hardware could mark a major leap forward for Perplexity’s market presence.

Key Takeaways:

• Motorola partnership confirmed, announcement likely on April 24.

• Samsung still evaluating options for integration.

• Integration could include pre-installation, default assistant setting, or promotional visibility.

• Google partnership may hinder Perplexity’s assistant from becoming Samsung’s default option.