isn't beating those neglect accusations anytime soon. For the second successive season, the leader of the club's football operations was a no-show at the Women's final at Wembley Stadium. Even decided to jet over from the United States to attend.
The United co-chairman was pictured alongside chief executive and technical director Jason Wilcox in the directors' box as United suffered a 3-0 defeat against Chelsea. The Women's Super League Invincibles completed a treble as Catarina Macario scored between Sandy Baltimore's brace.
Sonia Bompastor's side rubber-stamped their reputation as the dominant force in English football, but United can be proud of reaching a third consecutive final.
Sir Jim wasn't there to witness Marc Skinner guide the club to their first-ever major women's trophy last season by beating Tottenham Hotspur 4-0 in the FA Cup final.
The INEOS kingpin received mass backlash for his absence, and the repeat will further intensity concerns over his plans for United Women.
Sir Jim was in London on Friday night to watch Ruben Amorim's men's team lose 1-0 against Chelsea at Stamford Bridge.
He watched United beat Manchester City in last year's Men's FA Cup final, and is also expected in Bilbao for Wednesday's Europa League showdown with Tottenham Hotspur.
After full-time, United Women boss Skinner admitted he didn't know why the 72-year-old wasn't alongside the club's hierarchy at Wembley again.
"In all honesty, I don't know why he wasn't here. But I feel we were well represented. Omar was here, the Glazer family, Jason is up there," Skinner explained.
"Those are the people I deal with every day. That's the people I need to be here, because they need to be able to look at what we need to do to close a growing gap in finance that Chelsea have created.
"The reality is that it's the investment in the team that needs to happen. It's not whether you're visible.
"I get you the representation, the visibility is how you see investment, but as long as I play, the team is being invested in, that is also a way of showing your support for the team."
Sir Jim has previously claimed that the women's team was a "smaller issue" than the men's, making no secret where his priorities lay.
Last summer, the women's team were moved out of their training facilities to accommodate the men and have been working in temporary accomodation during a £50million regeneration of Carrington.
The works are planned to be complete in time for the start of pre-season, but there are justified concerns about the level of investment and focus in the women's team going forward.
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