Morrisons' new '£10 rule' in 415 stores brings change for shoppers

Morrisons has rolled out a fresh '£10 rule' across 415 of its branches - and shoppers will be delighted. The supermarket behemoth has confirmed that More Card members can bag a complimentary refillable hot beverage at participating Morrisons Cafés when they splash out £10 or more in one go.

Through the initiative, customers can tap their More Card to secure a voucher for a gratis hot drink after splashing £10 in-store. The promotion runs from Monday 1st September through to Sunday 28th September.

A company representative revealed: "Morrisons is treating More Card holders to a free refillable hot drink of choice in its cafés, to brighten up customers' weekly shops.", reports the Express.

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"Available in selected Morrisons Cafés, the offer can be redeemed from Monday 1st September until Sunday 28th September, when customers spend £10 or more* in a single transaction in store and swipe their More Card*.

"The deal can be used across a selection of refillable hot drinks, from lattesand cappuccinos for coffee lovers needing an extra boost, to calming chamomile and green teas. Customers will earn a voucher when they scan their More Card on a purchase over £10 in store, the voucher will be given to the customer via the App or a physical coupon printed at the till. For app customers, they'll need to activate the offer in their app before visiting the café."

To locate your nearest Morrisons Café, visit: https://my.morrisons.com/storefinder/. The offer does not include takeaway hot drinks and the £10 minimum spend in store is calculated after any discounts have been applied. It excludes online & Morrisons Daily and there is a maximum one hot drink per week and it must be redeemed within 7 days of the in store shop.

The offer is not available in Morrisons Brew bars and Morrisons Daily's or via Amazon and Deliveroo.

Hot drinks included within the deal:

• Latte
• Coffee
• Cappuccino
• Hot Chocolate
• Milky Coffee
• Flat White
• Mocha
• Decaf Tea
• Chamomile Tea
• Mint Tea
• Lemon & Ginger Tea
• Green Tea
• Pot of tea

Rami Baitieh, chief executive of Morrisons, expressed his satisfaction, stating he was "pleased to report that Morrisons has bounced back strongly" from disruption linked to a cyber attack on its technology supplier Blue Yonder in November.

The retailer had previously mentioned the incident caused slower sales growth in the quarter to January and emphasised that its recent turnaround progress was "set back" by the issue.

The company was unable to monitor its product availability and stock levels for four days, leading to reduced availability in stores over the key trading period.

However, Morrisons saw sales growth accelerate from 4.2% in the previous quarter to 4.3%, with a like-for-like growth figure of 3.9%.

Meanwhile, underlying earnings grew by 7.2% to £344 million for the first half of its financial year.

Bosses said the business had seen sales supported by investment into pricing and promotions amid intense competition across the sector and pressure on customer budgets.

Mr Baitieh continued: "Against the backdrop of a challenging macro environment with inflation driving subdued consumer sentiment, value remains at the forefront of customers' minds.

"Throughout the first half we've worked hard on helping customers through these challenges with a rigorous focus on price, promotions and meaningful rewards for loyalty."

This comes as the firm presses ahead with its massive transformation strategy, which has witnessed it revamp numerous shop operations.

Back in March, Morrisons revealed that 365 employees faced potential job losses due to proposals to close various cafes, convenience outlets, florists and fresh food sections.

Consequently, it confirmed it would axe 52 cafes, all 18 market kitchens, 17 Morrisons Daily convenience shops, 13 florists, 35 meat sections, 35 fish counters and four chemists.

In its most recent announcement, Morrisons revealed it has introduced fresh trials including a revamped Market Street area within its outlets.

Morrisons also disclosed it achieved an additional £58 million in cost reductions during the recent quarter, as part of schemes to slash £1 billion by the conclusion of the 2026 financial year.