Glastonbury-goers with cash to burn can swerve the muddy delights of the camping fields in favour of a luxury glamping site a stone's throw away from the festival itself. The Pop-Up Hotel offers everything from helicopter arrivals to IV infusions, all to give VIPs the star treatment as they enjoy everything Worthy Farm has to offer.
The luxe accommodation offers their customers the "perfect balance of relaxing rejuvenation to all the festival excitement this summer". Guests are offered "luxurious upgrades and carefully curated wellness experiences", which ensure they will be pampered like "never before".
The Pop-Up Hotel says: "Featuring suites with private bathrooms and all rooms with real beds and power outlets for charging phones, The Pop-Up Hotel makes 'roughing it' a thing of the past."
It goes on: "Easy arrival and check-in with free parking, personal concierge and customer service teams, luggage and buggy service and 24-hour private security to guarantee guest privacy. All located in a field just a short walk away from all the action; a 10-minute flat walk away from Gate D [...] Cult will be bringing its signature bold aesthetic to The Pop-Up Hotel with two exclusive VIP seating areas."

No more lugging around trailers full of crates and heavy tents, guests can fly in to the hotel using Slick Travel's Heli-Hop service. Avoiding the traffic, of which there is plenty, and long queues, Pop-Up Hotel guests can "fly into Glastonbury like rock royalty".
And instead of the customary can of warm Strongbow while the tent goes up, Pop-Up Hotel guests will be offered a chic glass of chilled Champagne Piaff. They can then laze around the venue's private pool, while they soak up evening DJ sets and secret performances from guest musicians, according to the organisers.
Personal hygiene is a concern for many during festival season, but guests of the Pop-Up Hotel won't have to deal with the stench of the long-drops. Instead of queues for cold showers, glampers will be offered private bathrooms, and there's not a wet wipe in sight, as the bathrooms come complete with sustainable products from Wild.

In fact, not only will guests be clean - which is a big ask in itself at Glasto - they will also be looking truly radiant. The salon pamper area will see guests offered "complimentary tools and products, private cubicle hot showers 24 hours a day and proper flushing loos".
Makeup artists from Sephora will be on hand to add a bit of sparkle to the experience, offering "festival-themed makeup services and hair treatments". Those who prefer the DIY approach can also make use of the self-serve salon with Sephora products.
Although guests might have a bit more disposable income than the average person, they're still human. And if they have a bit too much to drink and end up feeling a bit worse for wear, they don't have to rely on dusty paracetamol and high hopes from a pricey green juice - they can simply inject wellness into their veins, via bespoke IV infusions.

The destination says: "The Wellness Space [is] a cutting-edge spa experience with contrast therapies; saunas and ice baths paired with breathwork, yoga and wellness experiences curated by The Pop-Up Hotel’s Heads of Wellbeing: Experts Richie Norton and Rob & Josie da Bank.
"Body Brilliant bespoke treatments from vitamin booster drops shots to bespoke IV infusions and compression therapy to revitalise festival weary bodies."
Homewood House Hotel Massage will be on hand to offer "advanced therapeutic techniques, nature’s finest botanicals and science-led complexes along with signature touches, for truly magical experiences that relax the mind and reward the skin".
For a bit of a boost, forget the Red Bull, coffee will be provided by the Hotel's caffeine partner Lavazza, who will be brewing authentic Italian coffee and cocktails. The brand will also be operating a bar, restaurant and courtyard Kitchen & The Deli.
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