Anti-ageing Boots No7 'magic' cream that 'really works' reduced to £10

Boots shoppers have been praising a small but mighty pot of cream that can help your skin look younger. Many have reported that wrinkles and fine lines have disappeared since using the product.

was discounted to £10 during Boots' latest £10 flash sale event. Every Tuesday, Boots bosses select a handful of products to feature in the event, during which prices are reduced from standard to just £10.

For some items, the discount is only a few pounds. But some items see serious drops, which makes it an ideal time to stock up or try something new.

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Normally sold for £37.95, the deal on . However, there are only 24 hours to take advantage of this saving before the price returns.

The product description claims this clinically tested cream "reduces the appearance of fine lines and wrinkles" and "instantly hydrates [the] face and neck."

It goes on to claim: "It penetrates deeply into the skin to boost collagen production and plump up skin, improving skin tone and texture while smoothing out wrinkles. Enriched with pure Retinol, a gold standard ingredient highly recommended to improve the appearance of the key signs of ageing."

. However, some shoppers reported feeling their skin was smoother, hydrated and younger-looking after just a few days.

In the reviews, one said: "This is the first time I have used this retinol night cream. In the morning my skin was lovely, soft and clearer than usual. I actually looked half decent for an early morning!" Another added: "It is fantastic cream and does not cause dryness. You will have shiny and soft skin within a month!"

A third wrote: "I love this cream! It’s so amazing I don’t need to wear makeup. It gives glow to my skin." Someone else commented: "I have used this night cream for over four years and love it. I cannot see me ever changing my nighttime regime unless the Retinol products stop being made and sold by Boots."

A fifth posted: "Works like magic. I think it’s made a real difference and has given me smoother skin." However, not all shoppers were pleased with their purchase.

One claimed: "Sadly this product broke me out in spots after every use. I stopped using it and gave it away." Another reported: "Tried this cream and after two days skin felt dry and sore with dry patches."

If you're looking for a retinol cream to work its magic overnight, there are plenty of similar products on the market elsewhere. but shoppers can take advantage of a buy one, get one free offer until April 22.

You can also order this . It's typically £27.99 but is currently available for just £12.24.