Blenders Pride Expands Premium Portfolio with the Launch of Blenders Pride Four Elements in Haryana

Blenders Pride, the iconic leader in premium whiskies from the House of Pernod Ricard India, unveiled its latest innovation, Blenders Pride Four Elements, in Haryana through a spectacular launch event held at The Leela Ambience, Gurgaon.

Blenders Pride Four Elements is a dynamic new and innovative expression in Pernod Ricard India’s premium portfolio, curated by the Master Blender Kevin Balmforth and inspired by the elemental forces of nature—Air, Fire, Water, and Earth. Meticulously crafted from four different styles of Scotch malts and blended with the finest Indian grain spirits, it offers a refined harmony, lending it a smooth yet distinctive character. Air from the Scottish Highlands lends complexity during maturation; fire imparts depth through precisely toasted casks enhancing flavour and depth; water unifies the characters of Indian and Scottish terrains; and earth enriches the blend with the finest quality grains and barley. Together, these elements converge to create a symphony of flavours in every amber drop, an experience defined by the smooth interplay of mellow woody sweetness and the lush vibrancy of fresh, ripe fruits.

Bringing this rich narrative to life, the launch of Blenders Pride Four Elements in Haryana was reimagined as a breathtaking haute couture spectacle, an evening where fashion blended with the four elements of nature. A choreographed runway unfolded into a dramatic showcase where each of the four elements were artistically brought to life through meticulously curated designs that celebrated their unique essence and character. The evening erupted into its most electrifying moment as acclaimed actor Randeep Hooda commanded the runway as the showstopper, his magnetic presence and striking style perfectly embodying the spirit of this remarkable new blend.

The reveal of Blenders Pride Four Elements, flowed into a night of celebration, and refined indulgence where Guests savoured the distinct taste of the new blend. The perfect combination of fine whisky and high fashion created an unforgettable experience, a sensory journey that brought the four elements to life. This wasn’t just an unveiling but a memorable spectacle that was a true celebration of nature, craft, and excellence.

“ Our unwavering dedication to innovation and excellence has firmly positioned Blenders Pride at the forefront of the premium whisky industry. The launch of Blenders Pride Four Elements in Haryana, embodies our vision of crafting a flavour-rich experience that redefines the category norms and cement our appeal with consumers who demand richer & more vibrant taste experiences with a truly innovative expression. Inspired by the elemental forces of Earth, Air, Fire, and Water, this exceptional blend is a testament to our Master Blender Kevin Balmforth’s commitment to craftsmanship and creativity. From its vibrant blend profile to the striking packaging featuring bold colours and the signature ‘Amber Drop’, every detail is designed to captivate the senses.”, said Ishwindar Singh, General Manager-Marketing, Pernod Ricard India.

Randeep Hooda, raising the toast, expressed, “ As someone who proudly hails from Haryana, it was a special moment to be part of the launch of Blenders Pride Four Elements in my home state. The concept of presenting the four fundamental elements through fashion was truly innovative and allowed me to embody the sophisticated essence of this exceptional blend. Walking the runway and bringing to life the four elements was a memorable experience. It was a celebration of creativity and excellence that I’m glad to have experienced firsthand.”

Talking about this unique creation, Master Blender Kevin Balmforth added , “With Blenders Pride Four Elements, we offer a unique and differentiated experience to consumers. This premium whisky is meticulously crafted with a blend of four styles of Scotch malts and Indian grain spirits, embodying the elemental forces – Earth, Air, Fire, and Water. From the exquisite barley sourced from Scotland to the verdant fields of India, each component plays a pivotal role in crafting the whisky’s character and lending it an intricate flavour profile, truly making it worthy to be a master blender’s pride.

Planned for a pan-India launch, Blenders Pride Four Elements whisky is currently available in Haryana, Uttar Pradesh, Goa, Rajasthan, Assam, Tripura & Meghalaya.

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